Marketing
An undergraduate degree in Marketing is a program that provides students with the skills…..
- 4 Years / Onsite
- Intakes: Jan, Aug
Overview
An undergraduate degree in Marketing is a program that provides students with the skills and knowledge to develop and execute marketing strategies and campaigns. The program usually takes four years to complete and requires a high school diploma or equivalent as a prerequisite.
During the program, students will take courses in various marketing-related topics, including consumer behavior, marketing research, advertising, public relations, sales, digital marketing, and brand management. Additionally, students may also take courses in business fundamentals, such as accounting, economics, finance, and management.
Throughout the program, students will develop critical thinking, analytical, and communication skills, which are essential in the marketing industry. They may also have the opportunity to participate in internships, which provide hands-on experience in marketing-related roles.
After completing an undergraduate degree in Marketing, graduates can pursue various career paths in the marketing industry, including marketing research, advertising, public relations, sales, brand management, digital marketing, and social media marketing. Graduates can also pursue further education, such as a Master’s degree in Marketing, to advance their careers in the field.
Career Opportunities
Marketing Research Analyst: Marketing research analysts gather and analyze data to help organizations make informed decisions about their marketing strategies. They use a variety of research methods, such as surveys, focus groups, and data analysis software.
Advertising and Promotions Manager: Advertising and promotions managers create and implement advertising campaigns to promote products or services. They work with a team of professionals, including graphic designers, copywriters, and media planners.
Public Relations Specialist: Public relations specialists create and manage the public image of an organization. They write press releases, coordinate events, and work with the media to promote positive news about their organization.
Sales Representative: Sales representatives sell products or services to businesses or consumers. They identify potential customers, make sales presentations, and negotiate deals.
Brand Manager: Brand managers are responsible for developing and managing a company’s brand identity. They work with marketing teams to create branding strategies, design logos, and develop marketing campaigns.
Digital Marketing Specialist: Digital marketing specialists create and implement online marketing campaigns, such as social media marketing, email marketing, and search engine optimization (SEO).
Market Researcher: Market researchers collect and analyze data on market trends and consumer behavior. They use this information to help companies make decisions about product development, pricing, and marketing strategies.
Program Learning Outcomes
Understanding Marketing Fundamentals: Graduates will have a solid understanding of the principles and concepts of marketing, including market research, consumer behavior, product development, pricing strategies, and marketing communication.
Developing Analytical and Critical Thinking Skills: Graduates will be able to analyze market trends and data, identify marketing opportunities, and evaluate marketing strategies to make informed decisions.
Developing Communication Skills: Graduates will be able to effectively communicate marketing strategies, ideas, and plans to internal and external stakeholders through written, oral, and visual communication.
Learning Digital Marketing: Graduates will learn the principles and tools of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and web analytics.
Developing Teamwork and Leadership Skills: Graduates will develop skills to work effectively in teams, collaborate with colleagues, and lead marketing teams.
Learning Professional Ethics and Responsibility: Graduates will learn about ethical and responsible marketing practices, such as avoiding false advertising and protecting consumer privacy.
Gaining Practical Experience: Graduates will have opportunities to apply their knowledge and skills in real-world settings through internships, projects, and case studies.
Courses
| Semester 1 | Credits | Code |
|---|---|---|
| INTRODUCTION TO BUSINESS ADMINISTRATION | 3 | MMGT101 |
| THE CONSTITUTION AND PUBLIC ADMINISTRATION | 3 | MMGT103 |
| INTRODUCTION TO MATHEMATICS | 3 | MURM110 |
| ACADEMIC WRITING I | 3 | MURE110 |
| INTRODUCTION TO COMPUTERS | 3 | MURC110 |
| Semester 2 | Credits | Code |
|---|---|---|
| LOGIC AND PRACTICAL REASONING | 3 | MURR110 |
| SCIENCE AND TECHNOLOGY IN OUR LIVES | 3 | MURS110 |
| INTRODUCTION TO ORGANISATIONAL PSYCHOLOGY | 3 | MHRM102 |
| PRINCIPLES OF MANAGEMENT | 3 | MMGT102 |
| FUNCTIONAL FRENCH | 3 | MURF102 |
| Semester 3 | Credits | Code |
|---|---|---|
| INTRODUCTION TO HUMAN RESOURCE MANAGEMENT | 3 | MHRM201 |
| FUNDAMENTALS OF FINANCIAL ACCOUNTING I | 3 | MACC201 |
| BUSINESS MATHEMATICS AND STATISTICS | 3 | MFIN203 |
| MICROECONOMICS | 3 | MFIN201 |
| ACADEMIC WRITING II | 3 | MURE210 |
| RELIGION AND CHRISTIAN ETHICS | 3 | MURX210 |
| Semester 4 | Credits | Code |
|---|---|---|
| FUNDAMENTALS OF FINANCIAL ACCOUNTING II | 3 | MACC202 |
| PRINCIPLES OF MARKETING | 3 | MMKT202 |
| MACROECONOMICS | 3 | MFIN202 |
| BUSINESS LAW | 3 | MHRM202 |
| ENTREPRENEURSHIP | 3 | MURT210 |
| AFRICAN STUDIES | 3 | MURA210 |
| Semester 5 | Credits | Code |
|---|---|---|
| MARKETING OF SERVICES | 3 | MMKT303 |
| MANAGERIAL ECONOMICS | 3 | MFIN305 |
| COMPANY LAW | 3 | MHRM303 |
| QUANTITATIVE METHODS | 3 | MFIN307 |
| COMPUTER APPLICATIONS IN ACCOUNTING | 3 | MACC303 |
| MARKETING MANAGEMENT | 3 | MMKT301 |
| Semester 6 | Credits | Code |
|---|---|---|
| BRAND MANAGEMENT | 3 | MMKT306 |
| RESEARCH METHODS | 3 | MFIN308 |
| CONSUMER BEHAVIOUR | 3 | MMKT304 |
| BUSINESS COMMUNICATION | 3 | MHRM302 |
| MASS MEDIA AND COMMUNICATION | 3 | MMKT308 |
| SALES MANAGEMENT | 3 | MMKT302 |
| Semester 7 | Credits | Code |
|---|---|---|
| INTEGRATED MARKETING COMMUNICATION | 3 | MMKT403 |
| CUSTOMER RELATIONSHIP MANAGEMENT | 3 | MMKT407 |
| MARKETING RESEARCH AND ANALYSIS | 3 | MMKT401 |
| INTERNATIONAL MARKETING | 3 | MMKT405 |
| STRATEGIC MANAGEMENT | 3 | MMGT401 |
| Semester 8 | Credits | Code |
|---|---|---|
| LONG ESSAY | 3 | MFBA400 |
| STRATEGIC MARKETING DECISIONS | 3 | MMKT404 |
| SOCIAL MARKETING | 3 | MMKT412 |
| RETAILING MANAGEMENT | 3 | MMKT402 |