Joseph Gyamfi Yeboah

Dr. Joseph Gyamfi Yeboah is a Senior Lecturer and Head of the Department of Entrepreneurship, Marketing and Supply Chain Management at Methodist University Ghana. He has published extensively in reputable referred journals and has authored books in Marketing management, Strategic Management and Health Service Management. He also plays the role of a reviewer for a number of international journals and serves on many boards at Methodist University Ghana with extensive experience in entrepreneurship training and initiatives in Ghana. He is an external consultant and Project Facilitator in collaborative funded programmes between the World Bank and Ghana Enterprises Agency, functioning on behalf of the Government of Ghana; dubbed Ghana Jobs and Skills Project (A National Training Programme to empower Ghanaian citizens to Start, Grow, and Sustain their businesses and to emerge as entrepreneurs). His key selling points are passion for excellence, hard work and commitment to duty. As a philanthropist, he is the CEO of Elderly Love International, a charitable organisation responsible for training, advocacy, funding and healthcare provision for destitute citizens that requires various forms of support.

• Accra Institute of Technology/ Open University of Malaysia, Doctor of Philosophy in Business Administration.
• University of Ghana, Legon, Master of Philosophy in Business Administration.
• Methodist University Ghana, Bachelor in Business Administration, First Class Honours
• Bawku Training College (Trained Teacher), Cert ‘A’.

Marketing, Entrepreneurship, Strategic Management.

 Human Rights, Peace, Security, Intelligence, Artificial Intelligence

Yeboah, G. J., (2021). Product rebranding and brand loyalty in the manufacturing industry: a developing country context. The International Journal of Management (ISSN 2277 – 5846)

Yeboah, G. J. (2017). Healthcare Service Quality and Patients’ Satisfaction in Ghana: an In-Patient Centered Approach, , GLOBUS, Interdisciplinary Journal of Methodist University College Ghana,  Vol. 3, No. 12

Dan D. Dankwa and Yeboah, G. J. (2016). Measuring Customer-Based Brand Equity in Ghanaian Tertiary Education: A Study of Selected Private Universities. International Journal of Economics, Commerce and Management, Vol. IV, Issue 12, 317-329

Yeboah, G. J. and Dan D. Dankwa (2016). Development and Validation of Healthcare Service Quality Construct. International Journal of Economics, Commerce and Management, Vol. IV, Issue 12, 317-329

Yeboah, G. J. (2014). Medical Marketing. LAP Lambert Academic Publishing, ISBN: 978-3-659-66581-3

Yeboah, G.J., (2014). Are we any closer to understanding what is meant by customer orientation? The hospital experience, European Journal of Business and Management, Vol.6, No.16,

Yeboah, G.J., (2011) and Akomeah, S.Y. Market Orientation and Firm Performance in Ghana’s Pharmaceutical Industry, European Journal of Business and Management, Vol.6, No.16,

Yeboah, G. J. Mohammed A. Mahmoud and Adelaide Kastner (2010). Antecedents, Environmental Moderators and Consequences of Market Orientation: A Study of Pharmaceutical firms in Ghana, Journal of Medical Marketing, 2010, Vol. 10, 3, 231-244