PhD (2021), MPhil (2009), BBA (2007), Cert “A”
Marketing, Communication and Retailing
Yeboah, G. J., (2021). Product rebranding and brand loyalty in the manufacturing industry: a developing country context. The International Journal of Management (ISSN 2277 – 5846)
Yeboah, G. J. (2017). Healthcare Service Quality and Patients’ Satisfaction in Ghana: an In-Patient Centered Approach, , GLOBUS, Interdisciplinary Journal of Methodist University College Ghana, Vol. 3, No. 12
Dan D. Dankwa and Yeboah, G. J. (2016). Measuring Customer-Based Brand Equity in Ghanaian Tertiary Education: A Study of Selected Private Universities. International Journal of Economics, Commerce and Management, Vol. IV, Issue 12, 317-329
Yeboah, G. J. and Dan D. Dankwa (2016). Development and Validation of Healthcare Service Quality Construct. International Journal of Economics, Commerce and Management, Vol. IV, Issue 12, 317-329
Yeboah, G. J. (2014). Medical Marketing. LAP Lambert Academic Publishing, ISBN: 978-3-659-66581-3
Yeboah, G.J., (2014). Are we any closer to understanding what is meant by customer orientation? The hospital experience, European Journal of Business and Management, Vol.6, No.16,
Yeboah, G.J., (2011) and Akomeah, S.Y. Market Orientation and Firm Performance in Ghana’s Pharmaceutical Industry, European Journal of Business and Management, Vol.6, No.16,
Yeboah, G. J. Mohammed A. Mahmoud and Adelaide Kastner (2010). Antecedents, Environmental Moderators and Consequences of Market Orientation: A Study of Pharmaceutical firms in Ghana, Journal of Medical Marketing, 2010, Vol. 10, 3, 231-244