MBA (2005), PhD (candidate)
Branding
Shin, S. K. S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective. Current Journal of Applied Science and Technology, 1-17.
Basilisco, R., Amenuvor, F. E., Owusu-Antwi, K., & Hyeok, C. J. (2019). Celebrity Self-disclosure and Social Cohesion: Perspectives from Ghanaian Instagram Users. Current Journal of Applied Science and Technology, 1-19.
Amenuvor, F. E., Owusu-Antwi, K., Basilisco, R., & Seong-Chan, B. (2019). Customer Experience and Behavioral Intentions: The Mediating Role of Customer Perceived Value. International Journal of Scientific Research and Management, 7(10), EM-2019. https://doi.org/10.18535/ijsrm/v7i10.em02
Amenuvor, F. E., Owusu-Antwi, K., Bae, S.-C., Shin, S. K. S., & Basilisco, R. (2019). Green Purchase Behavior: The Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness and Perceived Price. International Journal of Scientific Research and Management, 7(10), EM-2019. https://doi.org/10.18535/ijsrm/v7i10.em05
Owusu-Antwi et al (2016). The Strategic of Trades Shows to Participating Firms in Ghana: A study of the (18th) Ghana International Trade Fair. Elixir Marketing Management,91,38236- 38242.