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Owusu-Antwi Kwasi

Lecturer

Senior Member

kowusu-antwi@mucg.edu.gh

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A professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work experience, research and education. I relish routine and take pride in doing a good job.

My interest areas of research are Strategic Marketing, Knowledge Management and Brands Management. Over the years have developed Expertise in Brands Management and Events Marketing and Management.

Kwasi is a holder of MBA – Strategic Marketing Management, Postgraduate Diploma (DipM –CIM UK) – Marketing, MA- Guidance & Counseling, Advanced Certificate (Marketing), Postgraduate Certificate –Psychology and Group Diploma – Marketing  (LCCI)

MBA (2005), PhD (candidate)

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  1. Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit. Marketing Intelligence & Planning, 41(3), 375-390.

 

  1. Amenuvor, F. E., Basilisco, R., Boateng, H., Shin, K. S., Im, D., & Owusu-Antwi, K. (2022). Salesforce output control and customer-oriented selling behaviours. Marketing Intelligence & Planning.

 

  1. Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand trust and brand loyalty: A moderation and mediation perspective. Current Journal of Applied Science and Technology, 38(4), 1-17.

 

  1. Amenuvor, F. E., Owusu-Antwi, K., Bae, S. C., Shin, S. K. S., & Basilisco, R. (2019). Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price. International Journal of Scientific Research and Management, 7(10), 1395-1411.

 

  1. Basilisco, R., Amenuvor, F. E., Owusu-Antwi, K., & Hyeok, C. J. (2019). Celebrity Self-disclosure and Social Cohesion Perspectives from Ghanaian Instagram Users. Current Journal of Applied Science and Technology, 38(5), 1-19.

 

  1. Amenuvor, F. E., Owusu-Antwi, K., Basilisco, R., & Seong-Chan, B. (2019). Customer Experience and behavioral intentions: The mediation role of customer perceived value. International Journal of Scientific Research and Management (IJSRM), 7(10), 1359-1374.

Owusu-Antwi et al (2016) The strategic role of trades shows to participating firms in Ghana: A study of the (18th) Ghana International Trade Fair. Elixir Marketing Management, 91,38236- 38242.