![\"22-224249_blank-person-hd-png-download\"](\"https:\/\/mug.edu.gh\/wp-content\/uploads\/elementor\/thumbs\/22-224249_blank-person-hd-png-download-e1681818581154-q56zbsn726xv4c2ab8zahvmymrui6rlw8ukxjczxps.png\" "\\"22-224249_blank-person-hd-png-download\\"")
\t\t\t\t\t\t\t\t\t\t\tOwusu-Antwi Kwasi<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tLecturer<\/p>
Senior Member<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t<\/i>\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\t\tkowusu-antwi@mucg.edu.gh<\/span>\n\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\n\t\t- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tProfile\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tEducation\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tArea of specialization\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tPublications\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n\t<\/ul>\n\t\n\tA professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work experience, research and education. I relish routine and take pride in doing a good job.<\/p>\n
My interest areas of research are Strategic Marketing, Knowledge Management and Brands Management. Over the years have developed Expertise in Brands Management and Events Marketing and Management.<\/p>\n
Kwasi is a holder of MBA \u2013 Strategic Marketing Management, Postgraduate Diploma (DipM \u2013CIM UK) \u2013 Marketing, MA- Guidance & Counseling, Advanced Certificate (Marketing), Postgraduate Certificate \u2013Psychology and Group Diploma \u2013 Marketing\u00a0 (LCCI)<\/p><\/div>\n
\n\tMBA (2005), PhD (candidate)<\/p><\/div>\n
\n\tBranding<\/p><\/div>\n
\n\t\n- Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit.\u00a0Marketing Intelligence & Planning<\/em>,\u00a041<\/em>(3), 375-390.<\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\n\n- Amenuvor, F. E., Basilisco, R., Boateng, H., Shin, K. S., Im, D., & Owusu-Antwi, K. (2022). Salesforce output control and customer-oriented selling behaviours.\u00a0Marketing Intelligence & Planning<\/em>.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\n- Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand trust and brand loyalty: A moderation and mediation perspective.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(4), 1-17.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\n- Amenuvor, F. E., Owusu-Antwi, K., Bae, S. C., Shin, S. K. S., & Basilisco, R. (2019). Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price.\u00a0International Journal of Scientific Research and Management<\/em>,\u00a07<\/em>(10), 1395-1411.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\n- Basilisco, R., Amenuvor, F. E., Owusu-Antwi, K., & Hyeok, C. J. (2019). Celebrity Self-disclosure and Social Cohesion Perspectives from Ghanaian Instagram Users.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(5), 1-19.<\/li>\n<\/ol>\n
\u00a0<\/em><\/p>\n\n- Amenuvor, F. E., Owusu-Antwi, K., Basilisco, R., & Seong-Chan, B. (2019). Customer Experience and behavioral intentions: The mediation role of customer perceived value.\u00a0International Journal of Scientific Research and Management (IJSRM)<\/em>,\u00a07<\/em>(10), 1359-1374.<\/li>\n<\/ol>\n
Owusu-Antwi et al (2016) The strategic role of trades shows to participating firms in Ghana: A study of the (18th) Ghana International Trade Fair. Elixir Marketing Management, 91,38236- 38242.<\/p><\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Active Owusu-Antwi Kwasi Lecturer Senior Member kowusu-antwi@mucg.edu.gh Linkedin Profile Education Area of specialization Publications A professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work…<\/p>\n","protected":false},"author":5,"featured_media":988514,"parent":990805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678"}],"collection":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/comments?post=990678"}],"version-history":[{"count":36,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678\/revisions"}],"predecessor-version":[{"id":991479,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678\/revisions\/991479"}],"up":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/media\/988514"}],"wp:attachment":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/media?parent=990678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Lecturer<\/p>
Senior Member<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tkowusu-antwi@mucg.edu.gh<\/span>\n\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\n\t\t- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tProfile\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tEducation\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tArea of specialization\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tPublications\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n\t<\/ul>\n\t\n\tA professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work experience, research and education. I relish routine and take pride in doing a good job.<\/p>\n
My interest areas of research are Strategic Marketing, Knowledge Management and Brands Management. Over the years have developed Expertise in Brands Management and Events Marketing and Management.<\/p>\n
Kwasi is a holder of MBA \u2013 Strategic Marketing Management, Postgraduate Diploma (DipM \u2013CIM UK) \u2013 Marketing, MA- Guidance & Counseling, Advanced Certificate (Marketing), Postgraduate Certificate \u2013Psychology and Group Diploma \u2013 Marketing\u00a0 (LCCI)<\/p><\/div>\n
\n\tMBA (2005), PhD (candidate)<\/p><\/div>\n
\n\tBranding<\/p><\/div>\n
\n\t\n- Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit.\u00a0Marketing Intelligence & Planning<\/em>,\u00a041<\/em>(3), 375-390.<\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\n\n- Amenuvor, F. E., Basilisco, R., Boateng, H., Shin, K. S., Im, D., & Owusu-Antwi, K. (2022). Salesforce output control and customer-oriented selling behaviours.\u00a0Marketing Intelligence & Planning<\/em>.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\n- Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand trust and brand loyalty: A moderation and mediation perspective.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(4), 1-17.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\n- Amenuvor, F. E., Owusu-Antwi, K., Bae, S. C., Shin, S. K. S., & Basilisco, R. (2019). Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price.\u00a0International Journal of Scientific Research and Management<\/em>,\u00a07<\/em>(10), 1395-1411.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\n- Basilisco, R., Amenuvor, F. E., Owusu-Antwi, K., & Hyeok, C. J. (2019). Celebrity Self-disclosure and Social Cohesion Perspectives from Ghanaian Instagram Users.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(5), 1-19.<\/li>\n<\/ol>\n
\u00a0<\/em><\/p>\n\n- Amenuvor, F. E., Owusu-Antwi, K., Basilisco, R., & Seong-Chan, B. (2019). Customer Experience and behavioral intentions: The mediation role of customer perceived value.\u00a0International Journal of Scientific Research and Management (IJSRM)<\/em>,\u00a07<\/em>(10), 1359-1374.<\/li>\n<\/ol>\n
Owusu-Antwi et al (2016) The strategic role of trades shows to participating firms in Ghana: A study of the (18th) Ghana International Trade Fair. Elixir Marketing Management, 91,38236- 38242.<\/p><\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Active Owusu-Antwi Kwasi Lecturer Senior Member kowusu-antwi@mucg.edu.gh Linkedin Profile Education Area of specialization Publications A professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work…<\/p>\n","protected":false},"author":5,"featured_media":988514,"parent":990805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678"}],"collection":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/comments?post=990678"}],"version-history":[{"count":36,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678\/revisions"}],"predecessor-version":[{"id":991479,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678\/revisions\/991479"}],"up":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/media\/988514"}],"wp:attachment":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/media?parent=990678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n\t\t
- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tProfile\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n
- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tEducation\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n
- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tArea of specialization\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n
- \n\t
\n\t\t\n\t\t\t\n\t\t\t\tPublications\t\t\t<\/span>\n\t\t<\/a>\n\t<\/h5>\n<\/li>\n\t<\/ul>\n\t
\n\tA professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work experience, research and education. I relish routine and take pride in doing a good job.<\/p>\n
My interest areas of research are Strategic Marketing, Knowledge Management and Brands Management. Over the years have developed Expertise in Brands Management and Events Marketing and Management.<\/p>\n
Kwasi is a holder of MBA \u2013 Strategic Marketing Management, Postgraduate Diploma (DipM \u2013CIM UK) \u2013 Marketing, MA- Guidance & Counseling, Advanced Certificate (Marketing), Postgraduate Certificate \u2013Psychology and Group Diploma \u2013 Marketing\u00a0 (LCCI)<\/p><\/div>\n
\n\tMBA (2005), PhD (candidate)<\/p><\/div>\n
\n\tBranding<\/p><\/div>\n
\n\t- \n
- Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit.\u00a0Marketing Intelligence & Planning<\/em>,\u00a041<\/em>(3), 375-390.<\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\n
- \n
- Amenuvor, F. E., Basilisco, R., Boateng, H., Shin, K. S., Im, D., & Owusu-Antwi, K. (2022). Salesforce output control and customer-oriented selling behaviours.\u00a0Marketing Intelligence & Planning<\/em>.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
- \n
- Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand trust and brand loyalty: A moderation and mediation perspective.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(4), 1-17.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
- \n
- Amenuvor, F. E., Owusu-Antwi, K., Bae, S. C., Shin, S. K. S., & Basilisco, R. (2019). Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price.\u00a0International Journal of Scientific Research and Management<\/em>,\u00a07<\/em>(10), 1395-1411.<\/li>\n<\/ol>\n
\u00a0<\/p>\n
- \n
- Basilisco, R., Amenuvor, F. E., Owusu-Antwi, K., & Hyeok, C. J. (2019). Celebrity Self-disclosure and Social Cohesion Perspectives from Ghanaian Instagram Users.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(5), 1-19.<\/li>\n<\/ol>\n
\u00a0<\/em><\/p>\n
- \n
- Amenuvor, F. E., Owusu-Antwi, K., Basilisco, R., & Seong-Chan, B. (2019). Customer Experience and behavioral intentions: The mediation role of customer perceived value.\u00a0International Journal of Scientific Research and Management (IJSRM)<\/em>,\u00a07<\/em>(10), 1359-1374.<\/li>\n<\/ol>\n
Owusu-Antwi et al (2016) The strategic role of trades shows to participating firms in Ghana: A study of the (18th) Ghana International Trade Fair. Elixir Marketing Management, 91,38236- 38242.<\/p><\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Active Owusu-Antwi Kwasi Lecturer Senior Member kowusu-antwi@mucg.edu.gh Linkedin Profile Education Area of specialization Publications A professionally qualified Marketer (Chartered Marketer), Lecturer and Researcher, Administrator and Counselor, who is self-motivated and thrives upon challenges. I am positive minded, dedicated, hardworking, adaptable personality with good interpersonal relations and who have developed a range of skills through work…<\/p>\n","protected":false},"author":5,"featured_media":988514,"parent":990805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678"}],"collection":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/comments?post=990678"}],"version-history":[{"count":36,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678\/revisions"}],"predecessor-version":[{"id":991479,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990678\/revisions\/991479"}],"up":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/pages\/990805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/media\/988514"}],"wp:attachment":[{"href":"https:\/\/mug.edu.gh\/wp-json\/wp\/v2\/media?parent=990678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Amenuvor, F. E., Owusu-Antwi, K., Basilisco, R., & Seong-Chan, B. (2019). Customer Experience and behavioral intentions: The mediation role of customer perceived value.\u00a0International Journal of Scientific Research and Management (IJSRM)<\/em>,\u00a07<\/em>(10), 1359-1374.<\/li>\n<\/ol>\n
- Basilisco, R., Amenuvor, F. E., Owusu-Antwi, K., & Hyeok, C. J. (2019). Celebrity Self-disclosure and Social Cohesion Perspectives from Ghanaian Instagram Users.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(5), 1-19.<\/li>\n<\/ol>\n
- Amenuvor, F. E., Owusu-Antwi, K., Bae, S. C., Shin, S. K. S., & Basilisco, R. (2019). Green purchase behavior: the predictive roles of consumer self-determination, perceived customer effectiveness and perceived price.\u00a0International Journal of Scientific Research and Management<\/em>,\u00a07<\/em>(10), 1395-1411.<\/li>\n<\/ol>\n
- Kwan Soo Shin, S., Amenuvor, F. E., Basilisco, R., & Owusu-Antwi, K. (2019). Brand trust and brand loyalty: A moderation and mediation perspective.\u00a0Current Journal of Applied Science and Technology<\/em>,\u00a038<\/em>(4), 1-17.<\/li>\n<\/ol>\n
- Amenuvor, F. E., Basilisco, R., Boateng, H., Shin, K. S., Im, D., & Owusu-Antwi, K. (2022). Salesforce output control and customer-oriented selling behaviours.\u00a0Marketing Intelligence & Planning<\/em>.<\/li>\n<\/ol>\n
- \n\t