Dr. Matilda Adams is a lecturer at the Department of Entrepreneurship and Supply Chain Management, Methodist University, Ghana. She holds both a Doctoral Degree (PhD) in Marketing and a Master of Philosophy Degree (Marketing Option) from University of Ghana. Dr. Adams has taught at both undergraduate and postgraduate levels since her appointment at Methodist University Ghana. Her research works have been published in peer-reviewed journals internationally, such as the International Marketing Review, Journal of Social Marketing, Social Marketing Quarterly, Journal of Consumer Marketing, Journal of African Business, and Journal of Marketing for Higher Education, among others. Matilda Adams also serves as a reviewer for the Journal of Social Marketing, Management Decision, International Journal of Emerging Markets, Marketing Intelligence & Planning, Journal of Cleaner Production, and Humanities and Social Sciences Communications, among others. Her research interests are wide and diverse, but she currently focuses on behavioural change issues, entrepreneurship, social media marketing, sustainability management, and general consumer-level studies.