Dr. Michael Nana Amoakoh is a distinguished marketing lecturer with over seven years of experience. He is a dedicated faculty member at Methodist University Ghana's Department of Entrepreneurship and Procurement. His commitment to academia and marketing is exemplified by his ongoing pursuit of a PhD in Marketing, showcasing his dedication to continuous learning and professional growth.He earned a Master of Philosophy in Marketing from the prestigious University of Ghana, a testament to his academic prowess and specialization. Prior to that, he completed his Bachelor of Arts Degree in Marketing from Methodist University Ghana, where he laid the foundation for his future success in academia and the marketing industry.Michael Nana Amoakoh is characterized by his passion for knowledge dissemination, professional integrity, and a profound commitment to excellence. He approaches teaching with enthusiasm, fostering a conducive learning environment that encourages critical thinking, creativity, and ethical decision-making among his students. His research areas include sustainability marketing, corporate branding and social marketing. He teaches marketing research, sales management, retail management, and electronic marketing.